Released on = February 4, 2006, 12:17 pm

Press Release Author = Brand Identity Guru

Industry = Advertising

Press Release Summary = Brand Identity Guru http://www.brandidentityguru.com, a
leading branding and web design firm serving major players in the B2B and B2C space,
has been selected to undertake a digital branding and web design initiative for
Franklin Sports, one of the nation\'s leading sporting goods distributors.

Press Release Body = Boston, MA, February 2006 - Brand Identity Guru
http://www.brandidentityguru.com, a leading branding and web design firm serving
major players in the B2B and B2C space, has been selected to undertake a digital
branding and web design initiative for Franklin Sports, one of the nation\'s leading
sporting goods distributors.

\"The launch of our digital branding campaign coincides with a period of significant
growth for Franklin Sports. As we continue to expand our presence within each of the
markets we serve and more aggressively target new products, it is critical that our
brand image better reflect our business today,\" said Cliff Savage, Director of
Special Market Sales at Franklin Sports. \"We looked at quite a few agencies and
found that Brand Identity Guru offered the best combination of branding expertise
and web development.\"

Franklin Sports web initiative includes developing brand imagery for the company\'s
online presence for their new product Battle M.A.X.ä by Rival Force as well as
conducting Search Engine Optimization techniques to drive sales to retailers.

\"Building brand awareness for this company\'s success is a top priority,\" said Scott
White, the agency\'s founder. \"We are looking to integrate online messages with
Franklin Sports sales initiatives. In addition, Brand Identity Guru\'s Search Engine
Optimization will enable Franklin Sports to drive sales to the retailers they sell
to - an important consideration for firms operating in this economy.\"

Headquartered in Stoughton, Massachusetts, Franklin Sports is a leading provider of
sporting good equipment to customers throughout the US and internationally.

Since 1946 Franklin Sports has delivered products that are creative and innovative
for all who enjoy sports - from professional athletes to kids who aspire to be their
best. The Franklin batting glove is the official batting glove of Major League
Baseball. Whatever the sport, the Franklin name means exciting products and great
value.

Brand Identity Guru has more than 15 years of experience serving B2B and B2C
companies in the financial service, telecommunications, high-tech / bio-tech,
insurance, pharmaceutical industries, healthcare, retail, distribution and service
industries. The firm has helped over 100 start-up and Fortune 1000 companies achieve
measurable results through strategic brand development and cross-media
communications.

About Franklin Sports:

Franklin Sports is an international sporting goods supplier with products that are
creative and innovative for all who enjoy sports - from professional athletes to
kids who aspire to be their best. The Franklin batting glove is the official batting
glove of Major League Baseball. Whatever the sport, the Franklin name means
exciting products and great value.

Franklin Sports was co-founded in 1946 by brothers Irving and Sydney Franklin in
Brockton Massachusetts and is currently run up by Franklin Sports President Larry
Franklin. More information is available at www.franklinsports.com.

For more information about Brand Identity Guru, contact Scott White, 304 Newbury
St., Suite 555 Boston MA, 508-238-4347, swhite@brandidentityguru.com or go to
http://www.brandidentityguru.com.


Web Site = http://www.brandidentityguru.com

Contact Details = For more information about Brand Identity Guru, contact Scott
White, 304 Newbury St., Suite 555 Boston MA, 508-238-4347,
swhite@brandidentityguru.com or go to http://www.brandidentityguru.com.